Who we are

Tom Smith has a long and successful history in the tourism sector. He is one of the founders of the highly successful Great Ocean Road Marketing program; co-creator of the Great Southern Touring Route and founding General Manager of the Melbourne Aquarium.

His former board and strategic roles include Chairman of the Country Victorian Tourism Council; founding Chairman of Destination Melbourne; Board Director of Tourism Victoria for 12 years; led the restructure of Regional Tourism along with the introduction of Regional Tourism Boards across Victoria; and formerly a Regional Tourism Advisor.

Tom was recognised for his contributions to Victorian Tourism in 2003 when he was named Tourism Achiever of the Year at the Victorian Tourism Awards. He was awarded a Centenary Medal by the Federal Government in 2000 for his contribution to regional tourism and his focus on nurturing young tourism professionals.

Now living in Bendigo, Tom is keen to bring his tourism and destination marketing experience to the Board.

Adam Webb is a seasoned executive and board director with over 20 years of experience in banking, wealth management, technology, and corporate advisory.

Strategic and commercial in approach, Adam has a proven track record of driving growth, leading complex business transformations, and delivering award-winning customer experiences.

He holds a Bachelor of Business through Swinburne University has completed studies in digital transformation at Copenhagen Business School and is a member of the Australian Institute of Company Directors.

Mark has 18 years’ experience in the mining industry, in operations in Australia and overseas. His experience includes mining engineering, operational and project management roles. Mark is the Mine operations Superintendent for the Fosterville Gold Mine.

Mark is a member of the Australasian Institute of Mining and metallurgy, holds a First-Class underground Mine Managers Certificate and a Master of Mining Engineering.

Mark is passionate about the community in Bendigo, residing locally with his wife and young family.

Mark has been a member of the Board since 2019.

Michael has had a long association with The Bendigo Trust as a volunteer, principally through his involvement with the Bendigo Tramways since 1972.

In 2006, he retired from teaching in Swan Hill after 32 years of service with the Department of Education.

Michael has been a member of the board since 2007.

Mayor Andrea Metcalf is a second term councillor with the City of Greater Bendigo.

It is through her role as a Councillor that she has been appointed to the BHA Board, an opportunity she jumped at.

Andrea sits on the Audit and Risk and the Finance Committee at Council among many. The skills she has learnt at Council are invaluable in her role on the BHA Board.

In her previous working life Andrea undertook a variety of leadership roles within public service in Bendigo.

Ryan Millard is an experienced lawyer and governance advisor, having practised law for more than a decade in Bendigo and Melbourne in both commercial law firms and as in-house counsel for the City of Greater Bendigo.

After working regularly with Bendigo Heritage Attractions throughout his time at the City, Ryan jumped at the opportunity to accept a Council appointed Director role with Bendigo Heritage Attractions in late 2023.

Ryan resides locally with his young family.

Commenced as Director – September 2021 Stacie is an executive leader with a comprehensive background in developing and delivering customer, brand, marketing, and communications strategies. Over 15 years of experience in both B2B and B2C for large ASX listed companies and state government.

Stacie holds a Master of Business Administration (MBA), a Bachelor of Business (BBus Marketing and Human Resources) from Latrobe University and is a graduate member of the Australian Institute of Company Directors (GAICD).

Stacie resides in Bendigo with her young family. She is committed to the ongoing economic development of the Greater Bendigo region. She is also the chair of the Bendigo Stadium Pty Ltd Board.

Tony has more than two decades’ experience in enterprise transformational leadership roles across the public and private sector, working in technology, financial services, and the marine industry.

His understanding of market dynamics and emerging trends has helped him identify opportunities for strategic expansion and market disruption in several companies, including Vodafone Global Enterprise, Telstra and Goulburn Valley Water.

Tony holds a Bachelor of Business Management, Certificate in Leadership and Strategy – Change Management, and is a member of the Australian Institute of Company Directors.

A born and bred Bendigoian, James Reade, is passionate about Bendigo and his local community. James is a familiar face to Bendigo Heritage Attractions as he previously sat on our board during his four-year term as a City of Greater Bendigo Councillor.

James is a strategic thinker with more than 15 years’ experience in the community development, Local Government, State Government and private sectors.

James is driven by supporting others and driving change that creates communities where all people can belong, contribute and be valued.

Most recently, James has been working as part of the management team with Spotless at the Bendigo Hospital Project.

James joined our team as CEO in 2020.